What Netflix, Swiggy, and Zomato Can Teach You About Digital Storytelling
- shrutisawant172
- Jul 29
- 3 min read
By Innovator Sprouts Academy – Nerul, Navi Mumbai
In the fast-paced world of digital marketing, storytelling is no longer just a “nice-to-have.” It’s the secret ingredient that transforms followers into fans and browsers into buyers.
And guess who's nailing it?
Brands like Netflix, Swiggy, and Zomato — each a masterclass in how to craft content that connects, entertains, and sells. Whether it’s a witty tweet, a nostalgic video, or an irresistible food pun, these brands use storytelling to stay on top of your feed — and your mind.
Let’s break down what digital marketers can learn from them in this blog by Innovator Sprouts Academy:
Netflix: Storytelling That Feels Personal
Netflix doesn’t just promote shows — it taps into emotions, nostalgia, and everyday moments that resonate with Indian viewers.
What They Do:
Memes + Scenes: They convert show scenes into funny, relatable memes.
Localized Content: They use Hinglish and region-specific humor for desi audiences.
Interactive Posts: Quizzes, polls, “which character are you” filters to increase engagement.
What You Can Learn:
1. Create content that reflects your audience’s mood, culture, and daily life.
2. Be playful, casual, and witty — even when promoting a product.
3. Don’t just sell — tell a story around your offer.
Given below are some examples of different brands:
Zomato: The King of Quirky Copywriting
Zomato’s marketing is all about emotions + food cravings — and they get it just right.
What They Do:
Push Notifications That Make You Laugh (and Order): “What if we told you we miss you more than pizza?”
Seasonal & Trend-based Posts: World Cup? Rainy day? IPL? They turn any event into a food craving.
Consistent Brand Voice: Funny, cheeky, and super relatable.
What You Can Learn:
1. Consistency is key — build a tone that your audience can instantly recognize.
2. Be topical and witty — link your brand to what’s happening right now.
3. Use humor to humanize your brand — people remember what makes them smile.
Swiggy: Storytelling That’s Smart AND Strategic
Swiggy is the perfect balance of strategy + storytelling. They understand their audience deeply and serve content that’s tailored for them.
What They Do:
Data-driven campaigns: They analyze user data to create personalized experiences.
User-generated content (UGC): Showcasing customers, reviews, or Swiggy delivery moments.
Story Ads & Short Films: They’ve released mini ads that feel more like short stories than commercials.
What You Can Learn:
1. Use data to understand your customers’ habits and create content accordingly.
2. Encourage users to share their own experiences (photos, reviews, stories).
3. Create mini-narratives that don’t feel like ads — they feel like life.
So, What’s the Formula?
If you want to apply digital storytelling like Netflix, Swiggy, or Zomato, remember this:
1. Make it relatable
2. Add humor or emotion
3. Use visuals + short videos
4. Stay consistent in tone
5. Ride trends, but with your brand’s unique flavor
Want to Learn Storytelling for Digital Marketing?
At Innovator Sprouts Academy, Nerul, Navi Mumbai, we help you build powerful storytelling skills for social media, branding, and advertising.
Learn copywriting that connects
Master reels, shorts & ad scripts
Work on real campaigns
Get a paid internship worth ₹20,000
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Call/WhatsApp: 7700968696
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Because in 2025, storytelling is the strategy and your brand deserves a great one.
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