What If Digital Marketing Was a School Subject? Here’s the Syllabus

shrutisawant172
Oct 1
3 min read

By Innovator Sprouts Academy – Best Digital Marketing Institute in Nerul, Navi Mumbai

Imagine walking into your school classroom and instead of History or Algebra, the blackboard reads:

Subject: Digital Marketing 101, Teacher: The Algorithm, Goal: Make people stop scrolling.

Click. Like. Buy. Repeat.

Sounds fun, right?

At Innovator Sprouts Academy, we believe that digital marketing is not just a career skill; it’s a modern-day life skill. So, let’s take a fun ride and see what it would be like if digital marketing were taught like a school subject complete with units, assignments, exams, and group projects.

Welcome to Class: Why Learn Digital Marketing?

Because in 2025, your brand is your resume.
Because small businesses need visibility more than hoardings.
Because even side hustles need strategy.
Because scrolling is endless, but only the smartest get seen.

Digital Marketing 101: Your Dream Syllabus

Let’s break it down just like school subjects, only this time, you're learning to market, grow, and sell.

Unit 1: Introduction to the Digital World

Topics:

What is digital marketing?
Evolution from print to pixels
Online behavior 101: Why people click

Assignment: Make a meme explaining “What is Digital Marketing” in your own words.

Unit 2: The Social Media Science Lab

Topics:

Platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter)
Algorithm logic: How to get noticed
Content types: Reels, carousels, stories, and posts

Practical Activity: Schedule a week of Instagram content using Meta Business Suite.

Unit 3: Canva Craft & Content Creation

Topics:

Designing for conversions
Font + color psychology
Brand consistency and templates

In-Class Challenge: Design a before/after carousel using Canva that explains a concept visually.

Unit 4: Search Engine Secrets

Topics:

SEO 101: Keywords, meta tags, on-page vs off-page
Google My Business setup
Blogs vs Vlogs: What works better?

Homework: Write a blog outline with SEO keywords on “How to grow on Instagram in 2025.”

Unit 5: Ads, Budgets & Boosting

Topics:

Google Ads, Meta Ads, YouTube ads explained simply
Target audience: How to define and find them
ROAS: Return on Ad Spend

Mock Exam: Create an ad copy for a ₹5000 campaign for a local café.

Unit 6: Communication & Copywriting Class

Topics:

Writing headlines that sell
CTA formulas
Emotional triggers in copy

Quiz: Guess which of these 3 ad headlines has the highest click rate (real case study).

Unit 7: Analytics & Reports Lab

Topics:

Google Analytics basics
Social media insights
What numbers to track weekly

Group Project: Analyze an Instagram account and make a mini performance report.

Unit 8: Freelancing & Personal Branding

Topics:

How to pitch clients
Portfolio-building using Notion or Behance
LinkedIn branding & networking

Bonus Task: Record a 30-second self-pitch video and get peer feedback.

Final Exam: The Campaign Challenge

You’ll get:

A business brief (real or imaginary)
A budget (₹0 or ₹1000)
7 days to build a mini digital marketing campaign (design + copy + hashtags + caption + CTA)

Your Score Will Be Based On: