7 Budget-Friendly Tools to Grow Your Business Digitally

In today’s digital world, you don’t need a big budget to build a strong online presence. Whether you’re running a small business, starting as a freelancer, managing a personal brand or a digital marketing institute like us - Innovator Sprouts Academy, there are plenty of free or low-cost digital tools to get started on your journey of digitalization of your business. It will not only help you make smarter decisions but also help you market your brand smartly!

Thus, we at Innovator Sprouts Academy, Nerul, one of the best digital marketing institutes in Nerul, Navi Mumbai, teach students and business owners how to work smart using not only easy and affordable tools that save time but also boost results.

So, here’s a blog by our digital marketing institute, which provides a list of 7 budget-friendly digital tool options that every beginner should try out:

1. Canva – Design Made Simple

Canva is an Australian multinational proprietary software company that provides a graphic design platform. It provides various tools for creating graphics, presentations, postcards, promotional merchandise for social media, and websites. It is mostly used for creating Social media posts, flyers, logos, presentations, etc. And can be used by anyone, whether it be a student, teacher, corporate employee, or a digital marketing institute like Innovator Sprouts, etc.

It comes with 2 plans: Freemium Plan & Premium Plan (paid version)

Canva is a beginner-friendly app. Thus, you don’t need to be a graphic designer to create eye-catching visuals. Canva offers tons of options. One can choose from/among thousands of templates that Canva offers (some paid and some unpaid). That can be used by anyone to create creative and eye-catching content for any social media app like Instagram, Facebook, LinkedIn, or any websites etc.

Small businesses can use it to create eye-catching brochures, pamphlets, business pitch presentations, etc., via Canva, too.

Why does Innovator Sprouts Academy recommend it?

1. Beginner-friendly

2. Drag-and-drop interface

3. Great for branding consistency

4. Budget-friendly

5. Perfect for businesses that want to create professional graphics on a tight budget to expand their business, reach, and customer conversion.

2. Meta Business Suite – Manage Facebook & Instagram Together

Meta Business Suite is a centralized platform that helps businesses manage their online/ digital presence and engage with customers on various social media apps like Facebook and Instagram, according to Meta. It provides tools for creating, scheduling, and publishing content, managing messages, and analyzing performance, all in one place. 

It is used for- scheduling posts, replying to messages, and viewing insights on the various posts published. It is also a fully free platform so anyone can use it without breaking their bank.

As mentioned previously, Meta Business Suite is an all-in-one platform to manage both Facebook and Instagram in one dashboard. So, one can schedule posts, reply to messages, and check how your content is performing—all in one place, from any device- your phone or your laptop.

Why does Innovator Sprouts Academy recommend it?

1. It saves time

2. It helps you plan ahead

3. It also offers free insights and engagement statistics.

4. Best for business owners managing social media without a team.

   
   

3. Google My Business (GMB) – Be Found Locally

Google My Business (GMB) is a free tool and a platform that allows businesses to manage their online presence on both Google Search and Google Maps. It provides businesses a platform to showcase their information, interact with customers, and increase their visibility in local searches on Google’s top searches and recommendations. It helps businesses reach more people who are inclined towards what the business has to offer and what interests the customers/ viewers.

Google My Business is used by businesses, particularly to appear in the Google Search as it enables them to control how the business appears in the search results and maps on Google, share information like hours, photos, and customer reviews, and also to engage and interact with customers. You can add your location, services, photos, and get customer reviews. It’s essential for local SEO.

GMB is also totally free of cost to be used by businesses to help their business show up on Google when someone searches for them on Google or Google Maps.

Why does Innovator Sprouts Academy recommend it?

1. It increases the local visibility of the business.

2. It builds trust among the customers towards their business/ brand by showcasing reviews from customers.

3. It drives sales via, increasing calls, visits & website clicks.

4. It has become a necessity for all businesses around the globe, so it is a Must-have for any local business or service provider to grow a successful business.

   
   

4. Mailchimp – Easy Email Marketing

Mailchimp is an all in one , integrated email marketing and automation platform.

It helps businesses like Innovator Sprouts Academy, Nerul, Navi Mumbai, a professional institute of digital marketing, to grow by sending professional emails, managing a list of subscribers, automating campaigns, and tracking results. It is designed for all sizes of businesses.

Mailchimp offers easy-to-use tools to help you stay connected with your audience and drive sales without needing any technical skills.

It offers a Free Plan of to 500 contacts (as per a 2025 report and analysis)

How Mailchimp Works:

1. It builds lists of collected emails of subscribers and organizes them into targeted groups.

2. It also designs and creates attractive emails using templates and drag-and-drop tools.

3. Helps send campaigns and deliver newsletters or promotions to the audience.

4. It automates the emails, i.e., the emails are sent automatically based on user actions.

5. It also tracks results and monitors performance with open rates, clicks, and more.

   
   

TIP: Email is still one of the best ways to keep in touch with your customers. Mailchimp helps you design emails, build lists, and automate follow-ups. You can even track who opened your emails.

Why does Innovator Sprouts Academy recommend it?

 1. It is an User-friendly app with an user-friendly interface

2. It offers a wide range of great templates to use.

3. It also provides Insightful reports to help you keep a track and analyze, too.

4. Best for small businesses looking to build relationships and promote offers.

   
   

5. Google Analytics – Track Website Performance

Google Analytics is a free, web-based analytics service that is offered by Google, which helps businesses track and analyze their website traffic and user behavior. It provides valuable data and reports on various metrics like page views, sessions, user demographics, and device usage. This data helps businesses like Innovator Sprouts to understand how people use their website, allowing them to optimize content, improve marketing strategies, and make informed decisions. 

Use for: Monitoring traffic, customer behavior

Free Plan: Fully free

If you have a website, Google Analytics tells you everything about it in detailed—how many people visited, where they came from, and what they clicked on. This helps you understand what’s working and where to improve.

Why does Innovator Sprouts Academy recommend it?

1. Google Analytics provides businesses with Deep insights on their website performance and gives a detailed analysis of its performance for free.

2. It also helps with curating marketing strategies for your business by giving informative insights on your business and by analyzing the website’s performance.

3. Google Analytics also tracks the conversion goals of website with the help of conversion rate ratios of the business.

Thus, it is Ideal for businesses with websites that want data-driven growth for their business.

6 CapCut – Video Editing on the Go

CapCut is a free and all-in-one video editing application by ByteDance (the makers of TikTok). It is available on both mobile (iOS & Android) and desktop.

The app is used for video editing and offers the following tools and features:

1. It offers basic Editing features like Trim, split, and arrange clips.

2. It also has advanced features such as adding effects, transitions, music, text, and stickers.

3. It also has various AI tools that include background removal, stabilization, text-to-speech, and more.

4. It also offers cross-platform integration features, i.e, it works on devices like phones, tablets, and computers.

5. It is also free to use by users with no cost to access core features and can be used for: Reels, YouTube Shorts, promo videos

6. CapCut also has a Free Plan that is completely free of cost that too, with no watermark

Since Video content is the king in 2025! CapCut, as a mobile-friendly app, that lets people edit short videos easily. Add text, music, transitions, and effects—even if you’ve never edited before.

Why does Innovator Sprouts Academy recommend it?

1. CapCut is a super simple UI which is easy to use i.e it is user-friendly.

2. It offers users to export in HD

3. It works great for Instagram Reels or YouTube Shorts

4. Is Perfect for content creators and businesses who want to start video marketing affordably.

   
   

Final Thoughts

Integrating and making use of digital marketing for your business doesn't have to feel like breaking the bank. According to research and analytics, these 6 tools listed in this Innovator Sprouts Academy blog can help you grow your business online even if you're just starting and have limited resources. Whether it be designing creatives or understanding the website traffic of your business and websites, each tool, if integrated properly, can play a key role in building and enhancing your digital presence.

Thus, at Innovator Sprouts Academy, Nerul, we try to help you not only learn about these tools but also help train you on how to actually use them practically in your own business for real-world results. Whether you're a student, entrepreneur, small business owner, or are thinking of starting your own business, these tools can be of great help and your first step towards taking a step towards digitalization and the success of your business.

          “Digital Success Doesn’t Need a Big Budget—Just the Right Start.”

If you want to dive deeper into how to use these tools for real growth, visit our website www.innovatorsproutsacademy.com , call us at: 7700968696 or visit us at the location: Nerul, Navi Mumbai.